Our
Approach

How we work

At Circora, we start with a deep understanding of your business goals, and challenges to ensure that every design decision aligns with your vision and objectives. Through close collaboration, we develop a tailored plan with you that addresses your unique needs. Our UX research phase uncovers key insights about your users, shaping thoughtful and informed design experiences that drive business impact.

Our Philosophy

We believe that thoughtful design and research have the power to make a positive difference for businesses, the people they serve, and the communities they touch. Our passion lies in crafting digital experiences that not only bring visions to life but also help people improve their lives and create positive change. Every solution we create reflects our belief that design and research can inspire meaningful impact—whether for a business, its users, or the world.

Client Involvement

Your business goals and needs are at the heart of our work. We partner closely with you to refine ideas and incorporate feedback, guiding the process from initial concept to final product. By balancing what you know about your business with our expertise, we create solutions that meet your goals, resonate with your audience, and drive your business forward.

Meet the Founders

Jacqueline Cisneros

Head of Design @ Circora

Jacqueline Cisneros, known to many as “Jac,” is a seasoned product design leader with 20 years of experience in the San Francisco Bay Area. Throughout her career, she has held various roles ranging from Visual Designer, UX Designer, Product Designer to Design Manager, Design Lead, Design Strategist, Design Mentor, and Founder. She has also designed user experiences for some of the world’s most prominent companies, including Google, PayPal, Intuit, eBay, and SAP.  

While pursuing her MBA in Design Strategy at the California College of the Arts in 2010, she provided design strategy consulting to organizations like Philz Coffee and the Make-A-Wish Foundation. Later in 2012, she founded ATOYAK, a social venture dedicated to creating sustainable job opportunities that empowered women in small towns in Mexico to rise out of poverty and live with dignity.  

In her last role as Design Lead at Google, Jac played a pivotal part in defining and leading UX for core initiatives within Google Assistant, spanning Photos, Communications, and Auto Experiences. Additionally, she co-founded and led the UX vision and strategy for Google Assistant’s Health & Fitness vertical. After nearly seven years at Google, Jac decided to leave to co-found Circora. Now, as Head of Design at Circora, she continues to leverage her passion, knowledge, and experience to craft purposeful, human-centered experiences that drive meaningful impact for businesses, the people they serve, and the world.

A portrait style photo of Jairo Velez Co-founder and Head of Research at Circora. He is smiling. Photo evokes a friendly and warm tone.

Jairo Vélez

Head of Research @ Circora

Throughout his career, Jairo has gained valuable experience working with leading researchers and colleagues at Stanford University, Amazon Lab126, Facebook, Delivery Hero, and various startups. He has led user research efforts in fintech, e-commerce, and social media, focusing on web and mobile environments in B2B, B2C, and B2B2C contexts. By utilizing both qualitative and quantitative methods, he helps companies identify user needs and address business or product knowledge gaps.  

His research portfolio includes work from prominent companies such as Meta (Facebook, IG, WhatsApp, Messenger) Amazon Lab126, Stanford University, Delivery Hero, and Moonfare. He remains dedicated to coaching and mentoring researchers, product designers, and product managers from his previous roles, supporting their professional development, and enhancing their research skills.

He holds a bachelor’s degree in political science from San Francisco State University.

Our

Mission

Meet the Founders