We wanted a name that not only captured what we do but also represented what Circora aspires to be. A name that embodies the various disciplines we bring together and the connections we foster among clients, users, and our team. This unity and interconnectedness are at the heart of Circora’s vision. As we explored various possibilities across languages, themes, and styles, we found inspiration in an unexpected yet fitting concept: Circles.
Why Circles? They embody continuity, interconnectedness, and unity, all principles we embrace and that reflect how we work. Like circles, our design and research are iterative, following cycles of discovery and refinement that fuel meaningful digital experiences, evolving and uplifting businesses, products, and brands over time. Design and research are not linear or monotone but fluid, dynamic, and collaborative by nature.
But there was something more.
We believe every individual brings forth an “aura,” the energy, talent, and perspective they contribute, and we wanted our name to honor all those past, present, and future collaborators as well. We envision our studio as a place where many “auras” come together, blending ideas, expertise, and creativity into something greater than the sum of its parts. Just as circles represent connection and flow, an aura represents the essence and impact we each bring to the table. The blending of “Circles” and “aura,” which we eventually refined to “ora” for consistency across languages, gave rise to our name: Circora.
